USSEC Sustainability Symposium 2024
“The future and possibilities of sustainable soybeans”
Amid concerns about the protein crisis (the insufficient supply of protein), worldwide interest in soybeans is increasing like never before.
Soybeans have multiple uses, and both demand and production volume are increasing.
We have come to realize, however, that as a result of deforestation to open up agricultural land, global warming and climate change are arising, leading to the decline of soybean harvests and exerting an adverse impact on the global environment.
In these circumstances, efforts to achieve sustainability are becoming increasingly important.
In order to provide food for 9 billion people from the planet’s limited resources, it is necessary for not only producers, of course, but also companies and consumers to come together to promote sustainable production.
American soybeans, which account for 70% of the soybeans used to make soy foods in Japan, have promoted various initiatives toward sustainability so as to meet Europe’s requirement for “sustainable procurement,” which is a business premise.
At this symposium, representatives of the food industry, producers, and consumers will discuss the role and potential of soybeans from their respective standpoints and think about the sustainable future of soybeans, sustainable consumer behavior, and new business opportunities for Japanese companies. We very much look forward to your participation.
Overview
- Title
- USSEC Sustainability Symposium 2024
- Date/time
-
Thursday, June 27, 2024;
11:00–13:45
- Venue
- Online symposium（Zoom/Live）
- Language
- Japanese/English (+ Simultaneous Interpretation)
- Organizer
- U.S. Soybean Export Council (USSEC)
- Co-organized by
- Nikkei BP Intelligence Group
- Supported by
- U.S. Embassy, U.S. Department of Agriculture (USDA)
- In cooperation
with -
- Sustainable Japan
- Charge
- Free of charge (Advance registration required)
Program
*Please note that the program is subject to change, including speakers and session times.
-
11:00–11:05
-
Opening
Opening Comment
Executive Director - Market Access and Strategy
Regional Director - Northeast Asia
USSEC Ms. Roz LeeckWelcome Remarks
Minister-Counselor for Agricultural Affairs
Embassy of the United States of America, Tokyo, Japan Mr. Morgan Parkins
-
11:05–11:50
-
Lecture: “The role and potential of sustainable soybeans”
This lecture will examine the impact of sustainability on soybean production and how soybeans can contribute to the food industry’s sustainable solutions in response to climate change.
Session①
The future and possibilities of Sustainable soybeans
CEO Neural Inc.
Professor Shinshu University Mr. Kenji FumaSession②
Amendments to 「The Basic Law on Food, Agriculture and Rural Areas」
Food Manufacture Affairs Division
Ministry of Agriculture,Forestry and Fisheries Mr. Keishi NIISession③
U.S. Soy Sustainability
Due to time constraints, some parts of the video will be edited from the original version and distributed.
The original version will be available on the USSEC Japan website at a later date.
DIRECTOR – SUSTAINABILITY
USSEC Ms. Abby RinneSession④
Initiatives for Sustainable Procurement by Seven & i Holdings (Tentative)
MERCHANDISER GROUP MERCHANDISE STRATEGY&PLANNING DIVISION
SEVEN PREMIUM DEVELOPMENT STRATEGY&PLANNING DEPARTMENT
Seven & I Holdings Co., Ltd. Mr. Masanobu HagaDiscussion
-
11:50–12:05
-
Lecture: “The Present, Future, and Diversity of Sustainable Agricultural Practices”
We will introduce initiatives to address agricultural issues utilizing technology and sustainable farming methods and to leave better land for the next generation, together with videos of principal makers and case studies of exporters to Asian markets.
Ohio Till Farmstead Mr. Tim Schacht
COO,
KG Agri Products,Inc. Mr.Takaaki Yamamoto
-
12:05–12:45
-
“Global trends in the soy food market: Sustainable consumer behavior and market strategy”
Putting the spotlight on sustainability, we will discuss the motivation of consumers to choose sustainable products and food and explore new approaches to promote ethical consumption. In particular, the trends of plant-based food, fermented food, and gluten-free products are gaining momentum in North America and Europe, and there are enormous opportunities in the world soy food market. Going forward, Japanese companies will be pursuing strategies for achieving success in this market.
Managing Director,
Agromeris Mr. Jacob Golbitz
Vice President, Strategic Insight
/ Inova Market Insight Mr. Tom Vierhile
-
12:45–13:00
-
Break
U.S. SOYBEAN EXPORT COUNCIL SOY ANIME
Soy, a transfer student from the United States, attends a school where food made from soybeans takes center stage. This 'soy anime' series teaches about soy foods and eating habits, uncovering new discoveries about local soybeans and highlighting the appeal of sustainable U.S. soybeans to consumers. We are distributing this as part of our promotional efforts and are planning a sequel. Please enjoy it. Take a look!"
-
13:00–13:40
-
Short presentation
Adoption of SSAP in Japan: Current Status and Trends
Deputy Country Director,
USSEC Japan Ms.Masako TateishiSession
Plant-Based Food Challenges and Taste Solutions
PBF Business Division Deputy Division Head,
FUJI OIL HOLDINGS INC Mr. Ashida ShigeruPanel discussion
“Spreading worldwide! Earth-friendly and healthy sustainable soy products”
From traditional food products to innovative future-oriented ones, soy products boast a deep-rooted popularity. There will be an introduction to the products of soybean processing companies and discussion of what can be done to further grow the market and steer it into the future.
PBF Business Division Deputy Division Head,
FUJI OIL HOLDINGS INC Mr. Ashida Shigeru
Chairman
Japan Tofu Association Mr. Kenji Miyoshi
Executive Vice President,
Taishi Food Inc. Mr. Yuhei Kudoh
MERCHANDISER GROUP MERCHANDISE STRATEGY&PLANNING DIVISION
SEVEN PREMIUM DEVELOPMENT STRATEGY&PLANNING DEPARTMENT
Seven & I Holdings Co., Ltd. Mr. Masanobu Haga
《Moderator》
Chairman Researcher
Nikkei BP Intelligence Group Shogo Fujii
Application
■Request to confirm viewing environment in advance
Zoom's recommended environment
This event will be held by Zoom (streaming). The recommended connection environment is a PC with a cable or WiFi connection.
- To view this seminar, please use a personal computer (Windows or Mac) or a smart phone or tablet (iOS or Android) that is connected to the Internet./li>
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https://zoom.us/download#client_4meeting - The video may be temporarily interrupted depending on your communication environment.
Please note that it may be necessary to wait for some time before you are able to reconnect.
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In addition, uploading to social media sites and the like is also prohibited. If such a post is discovered, the administrative office may request that it be deleted. - The details of the seminar and information on the instructor are for use during the seminar only and are not to be discussed in other settings.
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When participating
- The URL necessary to participate will be sent by email after the request is completed. The access URL is for use by participants only, and redistribution is prohibited.
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If such recording or capturing is discovered, the event organizer will request that the information be deleted to protect its rights. Similarly, uploading to social media sites and the like without approval is also prohibited. - The details of the seminar and personal information on the instructor are for use during the seminar only, and a secondary use without approval is an infringement of copyright and the right of likeness and a violation of the Act on the Protection of Personal Information, so please do not engage in any such conduct.
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If any connections believed to be abnormal are discovered during the transmission, they may be disconnected without prior warning.
